So that company products reach a high degree of permeability on the market, it is not sufficient that production is fast, highly technological and of top quality. A company must also be able to have a sales force capable of overcoming the challenges set by its competitors and, moreover, produce at high business levels.
To reach this objective, companies must be able to sustain a competent sales force in an effective manner. They must keep in mind that their objective is to strengthen the companies image towards their customers and to acquire new clients for their products.

By furnishing customers with the right information at the right moment, companies can considerably increase profits and improve their market image towards old and newly acquired customers.

One of the most common difficulties sales departments have is the capability of guiding the potential customer into choosing the right product in a quick and safe manner. The sales person is often in the unpleasant situation of not being able to give an answer to technical information requested by the customer. In this difficult and unacceptable situation, the sales person normally contacts a technician, so giving a quick and adequate answer to the customer. But it is, at this point, that the company may have already lost its market image. The customer could start listening to the sales person in a different manner and could generate a lost sale with the customer considering the sales person interested only in the sale of the product and its offered solutions and not in the customer’s real necessities.   

Moreover, this situation involves further loss of efficiency and limitable costs for companies. Technical support to sales people diverts the company’s useful resources from other activities and can also increase the costs of marketing the products.
This problem can be overcome by introducing a configuration product into the company. This product technically and automatically supports the sales force in their arduous and delicate task, in an economical way, with the implementation of product business logics.
A good product is able to supply the sales person with the company’s main technical knowledge in a quick and simple way. It aims to drastically reduce the experts' intervention. In this way, it is possible to reduce production times and costs of an offer, drastically limiting the natural technical mistakes of orders, as well as strengthening the sales person’s image towards the customer. It also helps to manage, in a simple manner, any promotional campaigns offered by the mother house or retailer.